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A
local institution
since 1974
In the retail
world there are very few businesses that can lay claim to being an "institution".
It takes longevity, a loyal clientele and a willingness to not only serve the
community, but to take an active role in ensuring and preserving the community's
very well-being.  In
the 30 years since first opening their doors, Lacroix Source for Sports and owner
André Lacroix have earned the title of being an east end institution.
Their
commitment to the local sports scene as well as the community at large is now
legendary. But it all started those many years ago with the simple philosophy
of providing area sports enthusiasts with quality sporting goods at competitive
prices. That
simple philsophy, combined with a commitment to customer satisfaction is why Lacroix
Source for Sports is now meeting the needs of a third generation of sports enthusiasts. "We
have always been fair and honest with our customers," says owner André Lacroix.
"Because of that people keep coming back again and again. We've been around
for so long and have made so many customers happy that we're now seeing a third
generation come into the store." Since
1995, Lacroix Sports has been a part of the Source
for Sports network of independent sporting goods stores. With over 200 stores
across Canada, Source for Sports forms a national buying group which is able to
purchase inventory and offer it to their customers at competitve prices. No
matter where your sporting interests lie, Lacroix Source for Sports offers a complete
line of products
to meet your specific needs. From
the serious professional to the weekend amateur, Lacroix Source for Sports can
outfit you with the very latest in sporting equipment from such manufacturers
as Wilson, Adidas, CCM, Nike, Bauer, I-Tech and Easton. A
big part of the Lacroix Source for Sports success story is due to the store's
committed and loyal sales staff. Most of the six full-time employees have been
with the store for the better part of 15 years. Another
reason customers keep coming back is the personal approach André has to doing
business. Not one to sit behind a desk, André can usually be found behind the
counter or in and amongst the apparel and equipment serving a client. "I'm
still very much a salesman here," says André. "I've never had a desk
away from the customers. That's the way we built the business and that's the way
it's going to stay." Away
from the store, Lacroix is a tireless supporter of the local community helping
out whenever and where ever he can. His annual golf tournament raised over $500,000
for local charities. "I
like helping people," says André modestly. "If I can help I always will." Lacroix
Source for Sports is located at 2062 St. Joseph Blvd. near the corner of Grey
Nuns Dr. Store hours are from 9 a.m. to 9 p.m. Monday to Friday, 9 a.m. to 5 p.m.
on Saturday and 11 a.m. to 4 p.m. on Sunday. To
contact Lacroix Source for Sports by phone call 613-824-5196, or simply e-mail
lacroixsource@rogers.com. Return
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