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(Posted 7 p.m., March 1)
Swedish clothing retailer H&M coming to Place d'Orléans

By Fred Sherwin
Orléans Online

First Target, and now H&M. The popular Swedish-based clothing retailer recently announced plans to open a new store in Place d'Orléans next fall, raising hope among existing tennants that the move will result in an increase in traffic.

According to market analysts, the east end mall has been losing market share to other malls on Ottawa such as the St, Laurent Shopping Centre and even Bayshore, as well as the commercial corridor along Innes Road.

The arrival of Target has had a limited impact on traffic since it opened last year and the arrival of H&M in the fall of 2014 should build on that.

The bigger question is whether Primeris, the company which owns Place d'Orléans, will invest in a future expansion. Bayshore (Ivanhoe Cambridge) and the Rideau Centre (Cadillac Fairview) are already undergoing massive expansionsk while plans are in the works to expand the St. Laurent Shopping Cente, which is owned by Morguard, from 82,500 sq. m. to 170,000 sq. m.

Place d'Orléans, with over 180 stores, is currently the second largest shopping mall in Ottawa behind St. Laurent, which has 195 stores. The Rideau Centre has 171 stores, while Bayshore has 155 retail tennants.

Those numbers will soon change, however, with the completion of Bayshore's 300,000 sq. ft. expansion later this year and the Rideau Centre's major expansion project in 2015.

Morguard's plans for the St. Laurent Shopping Centre would see the construction of an additional 330,000 sq. ft. of retail space to coincide with the opening of the Ottawa LRT system in 2017.

(This story was made possible thanks to their generous support of our local business partners.)

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