9:30 a.m., May 14)
BBQ catering business
By Fred Sherwin
Cumberland entrepreneur Mat Flosse first thought about
starting his own business in the summer of 2012, his father
Pat wasn't exactly thrilled with the idea.
Mat Flosse (right) and his brother Joey are
the young men behind a growing BBQ catering
business called Meatings. Fred Sherwin Photo
had just completed his second year in sociology at the
University of New Brunswick and he wanted to drop out
to start a catering business. And then there was the name.
I told him there was no way he was going to go anywhere
with that name," recalls the elder Flosse.
yes, the name. Mat thought of the name before he even
thought of the business -- Meatings -- a cute and simplistic
mash up of the words "meat" and "meetings".
name, like the business, had its genesis in the backyard
parties Pat, and later on Mat, used to throw for their
used to have some pretty big parties and cook up all kinds
of crazy meat concoctions. We had a big pig roast in the
front yard one year," says Mat whose original concept
for the business was to throw the same type of parties
they had in their own back yard in other people's back
yards. "Some buddies started asking if we could do
it at their place. That's when I started researching different
learned about a cooker that was being manufactured in
St. Catharines by a gentleman who wanted to sell them
to potential franchise owners. Flosse wasn't interested
in a franchise, but he was interested in the cooker.
already had a name and it was better, so I just bought
the cooker," says Flosse.
order to raise the money to buy the cooker, Flosse first
had to sell his car.
told him that when you start your own business you have
to be prepared to make sacrifices," says Pat Flosse,
who ended up lending his son his truck that first summer.
first couple of jobs Flosse did were for friends. Then
he got a call that would catapault his part-time business
into a full-time career.
got asked to do a wedding. It came completely out of the
blue. It actually threw me off a bit because catering
a wedding is lot different than roasting a pig for a bunch
of your buddies. There's a lot more responsibility,"
says Flosse, who ended up doing two weddings that first
summer he did seven weddings, and he's already booked
15 weddings so far this year.
really taken off," says Flosse, who recently purchased
a second truck and a cooker after bringing his younger
brother Joey into the business. With two cookers and two
trucks they can now do twice as many events.
weddings, they can cater other large gatherings of up
to 300 people including corporate events. They can smoke,
roast or grill just about anything including wild boar,
and they can provide everything from the deejay to the
table cloths and cutlery.
can offer our clients a one stop service so they don't
have to run around trying to look after a dozen different
things at once. We can help them plan their event from
scratch," says Flosse.
catering is the main focus of Meatings, Flosse has spent
the past winter developing and taste- testing a variety
of BBQ sauces and rubs which will soon be available at
Lavergne's Western Beef on Navan Road. He's also been
working on a series of merchandise items including T-shirts,
aprons and ball caps.
goal is to create a really strong brand and keep it as
a family run business," says Flosse, who has entertained
the idea of creating a Meatings food truck.
now, the company's two biggest assets are Flosse and his
brother Joey who is studying marketing at Algonquin. Their
father, who just three years short years ago joked about
the name, is their biggest supporter.
reason why they've done so well is because the client
always deals with them directly, from planning the event
to cooking the food," says the elder Flosse.
credits his father for teaching him everything he knows
about food and instilling in him the importance of family
and friends .
I've learned about grilling, roasting and smoking, I learned
from my father," says Flosse. "It's comes down
to a love of food and getting together with the people
you care about."
learn more about Meatings visit www.meatings.ca.
story was made possible thanks to their generous support
of our local business partners.)
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