1:30 p.m., Aug. 2)
fitness entrepreneur celebrates nine years of changing
By Fred Sherwin
Fitness owner Adrian Deloray is celebrating
nine years in business by continuing to do
what he does best... transform peoples' lives.
Delorey never intended to be a successful entrepreneur
and fitness trainer. That is to say, he always hoped to
be successful, just not as a fitness trainer and certainly
not as the owner of his own fitness centre.
a Kinesiologist who was always somewhat of a fitness buff,
first got into the business as a way to supplement his
income while pursuing Med School and running a blood collection
first Orléans Adventure Boot Camp was held near
the Avalon stormwater pond in 2007. Delorey's first clients
were mostly women who liked the idea of exercising outdoors
in a group environment by someone who was passionate about
getting fit both physically and mentally.
the first couple of sessions, Delorey's reputation began
to grow and he soon found himself having to turn people
had started out as a side job, was quickly turning into
a calling. Before long he was exploring the idea of opening
his own gym, which he finally managed to do in 2009, just
two years after that first outdoor boot camp.
the type of person who jumps first and builds a parachute
on the way down," says Delorey, who originally hails
from Port Hawkesbury, Nova Scotia. "I had run a business
before and I had experience running an office, so it wasn't
as scary as it might seem. I also knew I had a great product."
"product" can be summed up in one simple formula
that has become the mantra of 180° Fitness -- real
workouts + real nutrition and the right mindset = results.
you want lasting change you need to reset your belief
systems, your habits and your attitude," explains
Delorey. "It's about empowering people through education
and enriching people's lives through real nutrition, real
workouts and developing the right mindset.
used to say that the secret to losing weight was 80 per
cent nutrition and 20 per cent exercise, but to achieve
success that lasts it's more like 60 per cent mindset,
25 per cent nutrition and 15 per cent exercise. Without
the proper mindset the results will only be temporary."
that first boot camp beside the Avalon stormwater pond
in 2007, Delorey has helped change the lives of more than
a 3,000 people who have gone through his various fitness
programs. His e-mail newsletter subscription list contains
more than 10,000 contacts all from the Ottawa area.
bottom line is that the fitness industry is a results
driven industry and if you don't produce results for your
clients they'll simply stop coming. We've been able to
deliver results on a consistent basis year after year
and it's proven by the fact that 70 per cent of our business,
if not more, comes through referrals. I still hear from
people who I trained six and seven years ago who say weve
changed their lives and that this program is the only
program that has ever worked for them. You can't get better
than that. Thats having an impact, which was what
Ive always wanted to do," says Delorey.
for the future, the fitness entrepreneur, who just turned
36, says he is hoping to open a 180° Fitness Centre
in Kanata and possibly Barrhaven, or he'll license someone
to do it.
still working on putting the systems in place to make
that happen, but you'll be seeing a lot more 180°
Fitness pretty soon," Delorey promises, which can
only be good news for people looking for a fitness program
that will yield results today, tomorrow and well into
find out more about 180° Fitness visit www.180fitness.ca.
story was made possible thanks to their generous support
of our local business
www.orleansonline.ca's main page